Blog
Practical guides on technical SEO, AI SEO and website performance — from the same checks used in our free audit tool.
Core Web Vitals Explained: LCP, CLS and INP Without the Jargon
What LCP, CLS and INP actually measure, why Google tracks them, and how to improve them without being a developer.
October 16, 2026Read more →On-PageMeta Titles and Meta Descriptions: How to Write Them to Get More Clicks
The rules, with examples, for writing titles and descriptions that get clicked, not just ones that fit the character limit.
October 14, 2026Read more →ContentHow to Choose the Right Keywords for Your Industry
A practical method for finding the keywords your audience actually searches for, no expensive tools required.
October 12, 2026Read more →Trust/SecurityHTTPS and Security Headers: Why They Matter for Rankings Too
Why a secure site is a site Google rewards, and how to check whether yours really is.
October 9, 2026Read more →Internationalhreflang Explained: Managing a Multilingual Site Without Confusing Google
A practical guide to the hreflang tag for multilingual sites, with the most common mistakes to avoid.
October 7, 2026Read more →URLURL Structure: The Rules That Actually Help Your SEO
How to build clean, readable URLs that help both users and search engines understand your site.
October 5, 2026Read more →Crawling/IndexingXML Sitemaps: How to Create One and Why Google Wants It
What an XML sitemap is, how to generate one on WordPress, and why it helps Google find all your pages.
October 1, 2026Read more →Technical SEOSEO Checklist for Launching a New Website
Every check to run before going live, in a practical step-by-step list.
September 18, 2026Read more →AccessibilityWeb Accessibility: Why It Matters for SEO Too
An accessible site is a site Google understands better — the little-known link between accessibility and ranking.
September 18, 2026Read more →ContentHow to Write SEO Content That Google and Readers Both Love
The formula for writing text that ranks well and that people actually want to read.
September 18, 2026Read more →PerformanceHow to Read Your Google Lighthouse Score
What Lighthouse actually measures, why mobile and desktop scores differ, and what to prioritize.
September 18, 2026Read more →On-Page10 Common On-Page SEO Mistakes (and How to Fix Them)
The most frequent flaws we see on live sites, with practical fixes you can apply today.
September 18, 2026Read more →E-E-A-TE-E-A-T: What It Really Means and How to Prove It on Your Site
Experience, expertise, authoritativeness, trustworthiness: the concrete signals Google looks for, explained one by one.
September 18, 2026Read more →PerformanceHow to Speed Up a WordPress Site: A Practical Guide
Five concrete fixes to make your WordPress site faster — no coding required.
September 18, 2026Read more →Structured DataStructured Data: What It Is and Why Google Loves It
Schema.org explained in plain language, with practical examples to help Google understand what your site is about.
September 18, 2026Read more →Technical SEOThe Complete Guide to robots.txt: What to Block and What to Leave Open
Learn how to configure robots.txt to give the right crawlers access without exposing pages you don't want indexed.
September 18, 2026Read more →AI SEOHow to Optimize Your Site for ChatGPT, Perplexity and AI Assistants
Learn how to make your site readable by AI assistants: llms.txt, bot permissions, and the rules that actually matter in 2026.
September 17, 2026Read more →